You do not have the appropriate version of flash.
Register your email to receive BIF’s updates on the fight against product diversion. The first 500 people to subscribe will receive a special offer
from Joico!
*First-time registrants only
Status Report
DIVERSION REPORT Q1/2010
- Total Professional Salon Hair Care Products – Diverted Dollar Volume Across ALL Outlets between Q4/2009 and Q1/2010 increased by 2.2%. This is almost the complete opposite of the % change seen between Q3 and Q4/2009…a decrease of 2.3%
- Total U.S. $ Volume for Diverted Products increased 2.8% between Q4/2009 and Q1/2010
- Diverted Dollar Volume Share of Total U.S. $ Volume for Q1/2010 decreased versus Q4/2009 by .1 (13.4 for Q4/2009 versus 13.3 for Q1/2010)
THE DIVERSION YEAR IN REVIEW Q1/2009 vs. Q1/2010
- Comparing results from Q1 2009 to those for Q1 2010, Diverted Dollar Volume for Total Hair Care decreased 3.5%
- This is reflected in the decreases seen for all four Hair Care Segments between Q1 2009 and Q1 2010:
- Shampoo ………………………………(-5.4%)
- Conditioners ……………………………(-6.1%)
- Hair Spray………………………………(-.5%)
- Styling Aids………………………………(-1.5%)