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How to Help
A Fight Worth Fighting
The diversion of professional hair-care products into mass retail severely hurts the salon industry. To win this battle, we need everyone's support and commitment. Contribute by becoming a member of the Beauty Industry Fund to help finance and publish the ACNielsen data, which outlines diverted products by volume, brand and manufacturer in mass retailers. Here are some simple things you can do to help eliminate the problem:
Manufacturers:
- Code and track products to identify possible diverters.
- Insist that all distributors and salons sign anti-diversion contracts.
- Terminate distributors and salons found responsible for diversion.
- Audit shipments of products from distributors to salons.
- Have a buy-back program in place with distributors to prevent "dumping" by terminated distributors.
Distributors:
- Insist all salons and DSCs sign anti-diversion contracts.
- Code, track and audit suspicious salons to identify trouble spots.
- Terminate relationships with those responsible for diversion.
Salon Owners:
- Support the sale of professional hair-care products in your salon. Your clients need these products to effectively replicate and maintain current styles.
- Inform your clients on the issue and discuss the benefits of purchasing products within the salon. Also be prepared to answer common questions they may have about diversion.
- Never personally get involved with diversion. Any short-term gain has devastating long-term effects.
- Report anyone or any business you know that is involved in diversion to the manufacturers of those products or email BIF.
- Vote with your wallets. Support non- or minimally diverted product lines. Reduce purchases of highly diverted lines.