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ACNielsen/Market Decisions Methodology
Utilizing ACNielsen's SCANTRACK data service, ACNielsen/Market Decisions identifies the professional products (at item level) being sold in this nationally projectable sample of food, drug and mass merchandisers. In order to establish a historical view of diversion activity, data from the last two years for all four hair-care categories is examined. This data is displayed on a quarterly basis in order to show the direction that diverted product sales are heading.
Once the historical activity has been established, future reports similarly formatted will monitor the quarterly changes that occur from the industry's attempts to control and/or eliminate the diversion of professional product sales outside the salon arena.
SCANTRACK's projectable sample size is as follows:
| Segment | Approx. # of Stores |
| Food | 3,100 |
| Drug | 850 |
| Mass Merchandiser | 350 |
More information can be found at ACNielsen.