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Who We Are
Founded in 2001, the Beauty Industry Fund (BIF) is an association comprised of manufacturers, distributors and salon owners with a mission to support and strengthen the professional beauty industry by eliminating product diversion. Concerned about the growing presence of diversion in our industry, BIF's original mission was to support litigation against the tampering of codes on professional products. Although we are no longer funding litigation, our passion for addressing the diversion issue remains.
> Letter from the BIF President
Armed with Data
BIF enlists the help of ACNielsen/Market Decisions and provides members with detailed quarterly reports outlining the exact volume and price of diverted professional products that are being sold by mass retailers.
When you become a member of BIF, you will receive an extensive and detailed quarterly analysis directly from ACNielsen/Market Decisions. By providing in-depth product diversion information to the industry, BIF is able to witness where their anti-diversion techniques are working and where they are falling short.
Ignorance is Not Bliss
With our extensive Diversion Data, we are able to inform the industry and public about just how serious this problem has become, and garner support for our efforts to stop this dangerous practice. Open letters to the industry appear frequently in major publications such as American Salon and Modern Salon. These letters include recent BIF efforts and also update readers with the latest diversion data.
The Voice of the Industry
The Beauty Industry Fund also sends letters to every mass retailer that sells diverted professional products. These letters remind retailers just how unethical this practice is, and inform them that the products they are selling are either counterfeit, old, tampered with, contain harmful bacteria or may have been obtained by unethical means. After receiving these letters, mass retailers can no longer claim they were "unaware".
You can help support the fight against diversion by becoming a member of the Beauty Industry Fund. For membership details and questions contact us.
| Co-President |
| Paul Finkelstein |
| CEO/Chairman |
| Regis Corporation |
| Co-President |
| Gary Winterhalter |
| CEO |
| Beauty Systems Group |
| Treasurer |
| Jane Caris |
| VP, Sourcing and Private Label |
| Regis Corporation |
| Secretary |
| Mark Riedel |
| VP and General Counsel |
| P&G Professional Care |
| Board Members |
| David Bernstein |
| COO |
| Beauty Brands |
| Jon Shakour |
| CEO |
| R.G. Shakour, Inc |
| Eric Bakken |
| SVP General Counsel |
| Regis Corporation |
| Rick Kornbluth |
| President/CEO |
| of Kevin Murphy |